It is no secret that the most magical place on earth has become one of the most expensive ones, too. Getting into Walt Disney World when it opened back in 1971 would set you back $ 9 for a family of four, plus a bit extra for the rides, according to the Orlando Sentinel. Now a single day’s entry to the Magic Kingdom costs $ 476 if the children are at least 10 years old.
Disney DIS 1.08% has encountered little pricing sensitivity as the parks are routinely crowded. Some guests were willing to pay even more for a less-crowded version. Early Morning Magic allows customers to get into the Magic Kingdom 75 minutes before the hoi polloi for an additional $ 69 per adult and $ 59 per child, with breakfast included.
Now, in addition to introducing different prices depending on how popular the park is on any given day, it is also raising the cost of early entry by $ 10 per person.
Time is money, even in the land of make believe.